Publishing Data Networks was founded in 2013 as an independent company, devoted to data analytics and market research of digital publishing.

Before joining the company, Markus Baer has been CTO of the leading German library aggregator DiViBib and has many years of experience with scaling projects in the digital media world.

Sebastian Posth has been working as a publisher, consultant and entrepreneur in publishing industry for more than 10 years with a strong focus on international digital distribution, ebook marketing, data monitoring and market research. He was founder and CEO of Germany’s first ebook distributor and Director Digital Content Distribution at arvato, Bertelsmann. Posth hast been consulting German and international ebook publishers, intermediaries, retailers and bookstores.